Before and after the press conference

Before the press conference

You need a solution that helps you manage invites to a press conference and manage the resources required by journalists to bring your story into the public arena. Lookatmedia™ includes features to manage many of the logistics of organising communications before a press conference.

Save the date for press conferences

Journalists and production crews are not sitting by the phone waiting for your call. They have many news opportunities on any given day. Your press conference is just one. Lookatmedia™ allows you to promote a coming press conference to journalists by providing an ‘Event’ article in your new media centre. Events content in Lookatmedia™ allows journalists to add specific events directly to their calendars. It also provides your PR team with the opportunity to seed interest with illustrated stories.

Other events

Once on your Events mini home page, journalists can search for other coming events, as well as start their deeper content discovery journeys. They can click to add any future event directly to their calendars, allowing you to lock in media interest months in advance.

Virtual press conferences

Over the past two years, more organisations have moved towards virtual press conferences. While more accessible, this trend prevents journalists from shooting video footage of the event. Lookatmedia™ provides your team with an opportunity to make video content available in your media centre, with derivatives automatically optimised for everything from broadcast to print, digital and social channels.

After the press conference

Lookatmedia provides features to create content in advance and automatically release it on specific publishing dates. This, and the following features, provide you with many options to continue to maintain your profile in the media for longer.

Media packs

Lookatmedia makes it simple for your team to create suggested media packs and add them to articles and media releases. Unlike other ways of managing media packs, Lookatmedia™ also allows journalists to expand on suggested content with secure access to other images and videos in your pre-approved media collection.

Other news

Once in your new Lookatmedia™ centre, journalists find it simple to find and navigate other news stories, reminding them why it’s important to stay connected with your brand.

Backstories and evergreen content

Most of the stories you want to promote are not the latest news, but they are newsworthy. Lookatmedia makes it simple to create multiple media pitches and make them easily discoverable through the most critical sources journalists use to discover new story ideas.

Opt-in instant news updates

Lookatmedia provides a feature that allows you to push breaking news, alerts, and new story notifications directly into the hands of journalists around the globe, without them even having to register in your database.

Stats and facts

Add reports, stats, and facts to your media centre quickly, so journalists can do all the research they need without leaving. Build a resource library of content over time to facilitate better and deeper research capabilities.

FAQs

Journalists engaging with your brand and PR team will have many of the same questions that can be more efficiently managed through your Lookatmedia™ FAQs section.

Continuing the conversation

Lookatmedia™ is designed to help keep the conversation going long after the press conference has faded from memory. It is designed to manage both the urgent and important roles of PR in your organisation. It's how you engage with journalists in ways that keep the conversation fresh.