Calendar of events

Come one, come all

Whether you’re in the festival business, a non-profit, or you’re a council or government wanting to support local events, Lookatmedia™ allows you to create a media-friendly calendar of events that fits your needs. It’s an opportunity to build a profile for events and festivals big and small, events and festivals that last an hour, or a month, or even longer.

Content that ticks all the boxes for the media

Your calendar of events for the media is different to the calendar of events you create for the public. You are not always aiming for the media to attend these events (although it would be great if they did). Your goal is to create storylines that the media deem ‘newsworthy’. Something that ticks the boxes of proximity, timeliness, impact or consequence,  prominence, human interest, novelty or rarity. If you want to get media exposure, your public calendar of events alone simply won’t get the job done.

Discovering events by date range

Events and festivals appear within the Event section of your Lookatmedia™ centre by the actual date they occur. This protocol ensures that events can be seen in the order in which they will run. Journalists, media representatives and influencers can also search for events and festivals by date range, allowing them to find exactly what they need for their content (e.g., Christmas events for a ‘what to do with the kids this Christmas’ article).

Creating and editing a calendar of events

Creating and editing a calendar of events couldn't be simpler. You create an events article in Lookatmedia™, then another, then another. Before you know it, you've created a calendar of media-friendly events and festivals that help drive media exposure. The same is true for editing events. Whether it's updating event info, changing event dates and times or deleting an event altogether, you simply make the changes you want, save them, and your Lookatmedia™ centre does all the rest. 

Promoting your event calendar

Create a regular email campaign for your media contacts to update them on your calendar of events. Send it weekly, monthly, quarterly or in whatever time frame best fits your needs. Add images and links to individual events to quickly access individual events and access the resources they need to create their content. Invite them to live or virtual press conferences or extend invitations to attend events. Send out Press Releases and Media Packages you've made within your Lookatmedia™ centre. Try different content and different media engagement strategies and replicate what creates the best results.