You can use Lookatmediaâ„¢ to enhance current techniques like press releases and events to tell your story to your existing media contacts. Create and illustrate stories in your newsroom, then add links to these articles in your latest press releases. You can also create press releases in Lookatmediaâ„¢ with media packages and then send personalised emails directly to individual journalists.
Your Lookatmediaâ„¢ newsroom attracts journalists who use the most common form of finding story ideas, online searches. By creating easily discoverable content through online searches, you expand your reach to connect with a much broader and deeper pool of media representatives. The very nature of how journalists engage with content on your Lookatmedia online newsroom incentivises them to provide you with their contact details, allowing you to expand your media database over time.
Lookatmediaâ„¢ makes it simple for journalists to remember media events. It also makes it simple to invite them to cover other events. Lookatmedia event articles use features like date range searches on events to find events, then features like 'save the date' to add event details to their calendars instantly. You can even add specific information to calendars that include registration and live video links only viewable through opt-in. Events on your Lookatmediaâ„¢ newsroom are also discoverable through online searches.
The goal of PR is to create relationships with relevant journalists; however, as the media fragments and journalists' beats increase and change, that has become more challenging. Lookatmediaâ„¢ provides an environment where it is easier to expand your appeal to the media by creating a richer and more easily discoverable library of content that fits the exact needs of today's journalists. Once a journalist enters your Lookatmediaâ„¢ newsroom, they find compelling content journeys that keep them returning again and again. From the first connection, your newsroom incentivises journalists to provide their contact details to gain exclusive access to a much deeper resource of images and videos. The experience of your Lookatmediaâ„¢ newsroom helps you build and maintain media relationships 24/7.
Journalists are a naturally sceptical bunch. They need to maintain a professional distance from their subject matter; however, they crave easier access to excellent story ideas and the resources to research and illustrate their content. Lookatmedia™ delivers for journalists, allowing them to research, write and illustrate stories on their terms and within their time frames, freeing your PR team to focus on what they do best…storytelling.
Lookatmediaâ„¢ example calendar event
This is an example of how an event appears in a journalist's calendar https://www.lookatmedia.co/book-a-demo
