Lookatmedia™ supports your outbound PR activities and drives inbound PR, making it the perfect solution to promote your open days. By making your media pitches discoverable through the most common source of story ideas for journalists (online searches), you increase media coverage opportunities locally, nationally, and across the globe.
Journalists and media representatives change positions and beats regularly, increasing the chance that last year’s media list is (at least in part) outdated. Lookatmedia™ has features that incentivise journalists, media representatives and influencers to provide their most up to date and accurate contact details. Lookatmedia™ also allows you to track downloads by individual journalists, media representatives, photo editors and influencers.
Your university offers students a wide range of experiences tailored to an even broader choice of vocations. Create multiple illustrated articles on your open days to appeal to a broader base of specialist journalists looking for different story ideas. Don’t fall into the trap of creating only a press release with limited media appeal.
How do you determine what the right images for a journalist or publication are? Does a journalist want the same images and video in their content as their competitors? What works best for different mediums and different journalists around the world? The answer is you can’t know, which is why you need a Lookatmedia™ centre. Lookatmedia™ allows you to create multiple Press kits and Media packages in your Digital Asset Management centre and add a link to any article…but that’s just the start.
The images you add to Press kits and Media packages and use to illustrate your articles are windows to your entire pre-approved collection of images. All a journalist needs to do is to register and log in to download.
Lookatmedia™ allows you to add stats and facts about your university to your media centre, as well as downloadable open day guides and other documentation. You can even link to this content in articles on your open day or anything else you want the media to cover about your university.
Create multiple event articles about your open days to attract more media coverage across more journalists, media representatives and influencers. Allow journalists to add your open date directly to their calendars, allowing them to plan content to coincide with your event as well as post to their social media feeds leading up to and on the day.
The assumption that many universities make is that the media knows your institute. Start from a base of a journalist with no awareness and create a list of questions and answers about your university and add them to the FAQ section of your Lookatmedia™ website.
Lookatmedia™ has a feature that allows you to send updates to journalists who have opted to receive notifications through their browsers. This is a great way to increase media coverage and awareness of your open days.
This is an example of your Open Day title that would be added to a journalists calendar.
This is an example of your Open Day description that would be added to a journalists calendar.
