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It's no longer a case of if climate change is real. Empirical evidence demonstrates that rainfalls and droughts exceed levels that have been recorded for more than 150 years. Rising sea levels have already impacted island nations. How will we arrest the long-term impacts of a changing climate?
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Geopolitical impacts
We are already seeing the impacts of climate change refugees, with increasing numbers fleeing zones that can no longer sustain farming and communities. In an island nation, the effects will have further reaching geopolitical impacts. Under international law, once islands are submersed from rising sea levels, those nations lose fishing rights and other strategic and security advantages. This will create political tensions that can erupt into conflicts.
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Sovereign risk
Many businesses and organisations operate globally. Climate change threatens the stability of communities, economies, and governments, increasing sovereign risk. Business and political environments that may have been stable become predictable with global implications.
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Species extinctions
'Yes', extinctions are a natural part of evolution; however, only 900 species have gone extinct in the past 500 years, whereas we have 35,000 species today, with 25% of mammals, 1 in 7 bird species and 40% of amphibians threatened with extinction. All of these species are threatened by the consequences of human behaviour, including climate change.
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Battling inaction
There are two aspects to responding to climate change: action and communication. You can make grassroots and organisation decisions to help arrest the impacts of climate change. There is also a communication role where you can influence consumers and policymakers.
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The important role of the media
According to the latest research, the media has a lower overall trust rating than many large brands; however, that rating is starting to climb again. Also, the media has a much broader and diverse audience and the ear of policymakers. It's essential to use your existing communication channels to amplify your policies and actions on climate change; however, if you want to expand your reach to the broader public and policymakers, you need the media as partners.
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A battle of attrition
How you engage with the media on your climate change, you shouldn't limit the response to the occasional press release. You need to develop trust with individual journalists through continuous engagement. It would be best if you also diversified your media contacts beyond your existing or known journalists. A next-generation online newsroom can help you expand your reach and the frequency of coverage on your climate response stories and messaging. It's an effective strategy to combat the natural and earned scepticism of the journalist community fighting against the 'green washing' of brands.
