There are approximately 424 million podcast listeners around the globe, with many spending an average of 44 minutes a day immersed in these conversations. The influence of podcasters continues to grow year on year, making them a media force that PR professionals can no longer ignore. It’s why a recent survey indicated that targeting podcasts is one of the top priorities for PR professionals in 2022.
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Needle in a haystack
With over 2 million podcasts globally (and growing), the opportunities to build your profile are boundless. This is a challenge for the PR sector that has always operated with a more clearly defined media base. Deciding which podcasts to target for PR is a worthwhile goal. However, no matter your resources, you are bound to miss opportunities. Using your Lookatmedia™ centre to connect with podcasters, as you can do with all other forms of media, you can increase the chances to spread your messages across one of the fasters growing mediums.
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The battle for attention
Podcasters are competing for attention. They constantly need guests who deliver insightful and exciting information to do so. They want experts and authorities on subjects and issues. They need engaging, authentic personalities with real-life experience willing to share their knowledge. In response, many listeners opinions are influenced or changed by these conversations. If this sounds like the perfect recipe to increase your media coverage, you’re right.
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The stories out
Podcasts are not the quiet conversations they once were. Podcasters have become marketing savvy and promote their content across all channels, often leading to exposure through mainstream media. Podcasts can provide exposure and opportunities through mainstream media that you may never have imagined.
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A simple strategy to becoming a target for podcasters
Podcasters research the guests; the same way journalists do. They use online searches, focusing on subjects, themes, and unearthed stories. Lookatmedia™ is designed to help this information become discoverable. By creating specific illustrated content on your Lookatmedia™ website that’s punctuated by audio clips of your thought leaders and brand ambassadors, you create the ideal environment to cast your people in coming podcast episodes.
