Lookatmedia™ newsroom vs. the alternative

By ch@digitalstor…, 6 June, 2022

Author

Craig Harris

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Article Hashtags

#prmedia , #publicrelations, #ORM, #news, #PRTips, #newsupdate, #mediacoverage, #journalism, #Lookatmedia

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Newsworthy

Secondary Tags

Digital Asset Management

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Intro Text (Limited to 120 characters)

There are two parts to the cost of an effective newsroom, and the first is the cost of not having one. Suppose you have no or an ineffective newsroom that doesn't draw in and support a diverse range of journalists. In that case, you're missing out on earned media opportunities and ways to enhance and protect your reputation. The second cost is the missed opportunities where journalists on deadline are forced to move to other sources for their stories simply because your PR team lacks the resources and time to meet journalists' real needs.

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Lookatmedia™

Lookatmedia™ is possibly the first online newsroom management solution globally, built from the ground up to meet the exact needs of journalists in today's media environment. A lofty claim to make, but when you look into the features and workflows of Lookatmedia™, this claim stacks up.

To begin with, the Lookatmedia™ newsroom platform has one of the world's best Digital Asset Management solutions at its core. It's how we serve the precise needs of journalists by providing images and videos on demand. Why is this important? Every story and journalist published today have either an image or video at its head and illustrated content to punctuate the narrative. Journalists depend on you to provide that content today.

Rather than provide a small batch of single formatted images and videos for journalists, Lookatmedia™ allows journalists to select from a library of your preapproved images and videos, with the accurate attribution details and descriptions, in the exact format they need. From creating a social post to hi-def broadcast-quality video, your Lookatmedia™ newsroom puts journalists and producers in the driving seat.

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What's the alternative?

Sometimes online newsroom solutions say they have 'image libraries', but they don't pass muster on a closer look. They lack essential features that allow you to track who is using which images. In fact, (except for Lookatmedia™) almost all online newsroom solutions currently available have folders where you can store images. From a journalist's perspective, this is more than problematic, and it's an impediment to them meeting deadlines and the rigorous compliance requirements of publishing images.

Apart from the apparent fact that journalists cannot publish the same story as a competitor, using the same image, you're taking away the choice of selecting not one but many images that help them illustrate their take on your story. There's another limiting factor to how these newsrooms provide images; photo editors and producers need accurate descriptions and attribution details before publishing. Without that information and on tight deadlines, stories are rejected out of hand. A journalist only needs to go through this experience once before they vow never to use that newsroom as a source again.

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What's it cost to have a Lookatmedia™ online newsroom?

The investment required for a Lookatmedia™ online newsroom fits into two categories; those who currently have a Lookatme™ Digital Asset Management solution (DAM) and those that don't. For those already experiencing the benefits of a Lookatme™, DAM starts at less than AUD $28 per day. For those who want the help of possibly the world's best online newsroom management software and the world's best enterprise-level digital asset management solution, the prices start at less than AUD $44 per day. That's a small investment today when you at the increased efficiency of your PR department and the increased access to the media it provides. Factor in the benefits of a Digital Asset Management solution that your entire organisation can use, and you have one of the best media and digital asset management solutions you could ever hope to have.

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