"Media be DAMed!"

Creating your own attention-grabbing content

A single journalist can receive hundreds of Media Releases in a single day. Before you send out your next Media Release, ask yourself this, 'why does this one stand out?'. Yes, you need to have an attention-grabbing headline and lead, but what else are you providing? Are you only providing links to download more content, or are you sending them to a world of content created to meet their every need?

Context and backstories

As a journalist, imagine how refreshing it would be to click on a link in a Media Release. It opens to the equivalent of a 'Charlies Chocolate Factory' world of content and information. Something journalists can access 24/7/365 days a year and find everything they've dreamed of to create compelling, accurate, attention-grabbing and newsworthy content. That's the promise of Lookatmedia™.

Creating a media storm

When the Daily Graphic published the first photography in their newspaper in March 1880, they could have had no idea of its impact on journalism today. Every news broadcast, every newspaper or magazine, every online news source now depends on visual content as much as it does the written word. Unfortunately, the increased demand for visual content coincides with a reduction in time and resources available to journalists. Lookatmedia™ centre has been developed to bridge the divide between this increased demand and lack of supply.

Media be DAMed!

Providing a journalist with a link in a Media Release to download a few images is no longer enough. They need access to much greater volumes and quality resources.

These resources need to be pre-approved for media use and contain accurate descriptions and attributions. That's why every Lookatmedia™ centre is built around a full-featured Digital Asset Management solution (DAM). Lookatmedia™ centre allows you to collect, secure and curate all the images and videos your organisation owns and create an extensive library of content that's pre-approved for media use.