When Mark Twain was asked about false media reports of his death, he is quoted as saying, “The reports of my death are grossly exaggerated”. Today the same can be said of the media. Although trust has shifted to some degree in the media, most people still get their news from credible media sources, with as many as 65% of people now getting that news from News apps. The media has undergone (and continues to experience) an extensive digital transformation necessary to their survival.

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The elephant in the room

Knowing how dependent we have all become on online news and media sources, it’s amazing how little large organisations have evolved to meet these changes. The average Media Centre for even the largest brands consists of a few pages of announcements and PDFs attached to a website. This is hardly a helpful resource for the people you want to listen to your side of the story and amplify your messaging.

Avoiding E.L.E

The media can be an ally or your biggest adversary, depending on how you manage media relations. As an ally, they provide a trusted source of information with a reach well beyond your marketing. As an adversary, they can create Extinction Level Events for your organisation. Your Lookatmedia™ centre is both a direct line of connection and your last line of defence.

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Time is not a journalist’s friend

Journalists must meet their deadlines…if they want to survive. Meeting deadlines is increasingly difficult in an environment where the average journalist is expected to create 10 articles a week and publish them across more channels. Journalists also have less access to create their own images and videos, which is why a solution like Lookatmedia™ has become necessary. Your new Lookatmedia™ centre allows journalists secure, pre-approved 24/7/365-day access to the news, events, story ideas, backstories, stats and facts and media release in the one location. Lookatmedia also provides frictionless access to the pre-approved images and videos they need to illustrate their content.

Publish or perish

Publish or perish is a term first used for academics; however, it has taken on a life of its own in the digital era. Publishing your own media-friendly content on your Lookatmedia™ centre is a powerful way to increase your brand's trust and build enduring and rewarding media relationships.

Evolve now

Rather than undergo generations of change with your online media centre, Lookatmedia™ lets you move straight to the head of the evolutionary line. Lookatmedia™ allows you to go back to the media with new libraries of content and the resources needed by journalists…today.

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