Many of these story requests are time-sensitive. Creating specific content for these opportunities may also distract from core PR activities. Lookatmedia™ can help you fill these media requests instantly, using the content you've already created and published in your newsroom.
As you build a library of story ideas and research documents on your Lookatmedia™ newsroom, you build opportunities to repurpose your stories for a more diverse range of journalists. Lookatmedia™ makes it simple to compare what journalists are seeking with the content that already exists in your newsroom. When you find a match, you simply send a link for the article. You may even send multiple links, increasing your chance of success.
The wonderful part of Lookatmedia™ is that once a journalist clicks on a link you send, they soon discover they can also register to have frictionless access to the images and videos used to illustrate your story, or discover and choose other assets that fit with their story. In doing so, you collect the journalists' contact details and permission to contact them with other story ideas.
Lookatmedia™ quick media pitches also provide an opportunity to promote your thought leaders. Often journalists want to interview experts on subjects to add fresh and qualified perspectives. The stories and research content you publish on your Lookatmedia™ newsroom act as an introduction to your thought leaders.
There are services like Qwoted, ProfNet, Haro, Quora, Forbes Councils, Business Journals Leadership Trust, SourceBottle, Twitter (#journorequests), and OnePitch that seek to connect journalists with stories and experts. Your Lookatmedia™ newsroom is designed to help you use these services to build your brand, organisation, and thought leader profiles while enhancing reputations.
