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How do you connect with journalists today? What’s the best way to stay connected and create more media coverage of the stories that are important to you? As it turns out, the best way to achieve connection with journalists is through inbound PR, using newsroom platforms like Lookatmedia™. Here’s why.
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What’s important to journalists, editors, and producers
There has been a quiet revolution in media that has (for the most part) gone unnoticed by PR professionals. That revolution is the rise of visual storytelling in media. The media does not publish a story with an image as the lede and other images and videos as punctuation. Lookatmedia™ newsrooms have the most advanced secure and flexible solution to allow journalists to select precisely the right images they need to illustrate their stories.
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The very freshest of media databases
Today the average journalist has 4 beats they need to cover. They are also changing publications more frequently than ever before. More and more are also working as freelancers who need to pitch more stories to publications to work. Lookatmedia™ incentivizes journalists to keep their own contact details up to date by delivering a world-first content library that ticks all the right boxes for publication.
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Discover and delight
Not all newsrooms are created equal. Most have very poor discoverability through online searches simply because they don’t follow best SEO practices. Lookatmedia™ newsrooms are all about discoverability. In addition to the technical SEO capabilities of our newsrooms, we also teach PR professionals how to make your stories more discoverable on the most popular browsers. We’ve also designed a user experience that delights journalists and keeps them coming back for more.
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Old stories with a new spin
Every journalist is looking for the next breaking story, right? No, in fact, journalists are often looking for new spins on stories that have attracted and held the attention of viewers in the past. Your Lookatmedia™ newsroom is optimised for your team to put a new spin on old stories, giving journalists precisely what they need to boost readerships and meet deadlines.
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Thought leaders live here
Journalists don’t want to use the quotes you’ve included in a press release. They want to get their own. They’re constantly looking for credible sources on a range of subjects and issues they can interview. However, they don’t always have the time to find these people. Lookatmedia™ makes it simpler for journalists to discover and understand the capabilities of your thought leaders, creating more opportunities to influence belief and behaviour.
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Instant awareness of the latest news
Journalists are not fans of the press release email blast. It fills their inboxes and wastes time they don’t have. Lookatmedia™ newsrooms have a much smarter way to push out breaking news and other stories you want covered. We have built-in browser and app notification capabilities that send alerts directly to journalist devices, even when they are nowhere near your newsroom.
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A home for research
Most newsroom solutions are built like storage rooms. Lookatmedia™ is built like a research library. From great discovery tools for stories to image and video libraries, research documents, press releases and FAQs, Lookatmedia™ provides low friction but a secure environment where journalists can sit at their desks, research, write, illustrate, and send their stories off for publishing, 24/7.
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Accuracy, accuracy, accuracy
Your Lookatmedia™ is designed to help adhere to that pillar of the journalist’s code, accuracy. By instantly capturing an accurate image and video information on the stories your PR team creates, you improve the accuracy of the information you provide to journalists. They must adhere to their own internal protocols when providing images and videos to their editors and producers. These protocols include accurate image titles and descriptions (especially when it comes to people, events, and locations in images), as well as accurate attribution information. When you add images and videos to your Lookatmedia™ Digital Asset Management solution, you can include all of this information. When your PR team picks images and/or videos to illustrate their stories, this information is instantly included in their stories in an editable format.
