Many potential thought leaders are operating under the misconception that media exposure comes after demonstrating their credentials and bona fides. Those who are widely considered thought leaders know the opposite is true. They have courted the media over time, and in return, the media turns to them for ideas and opinions. People like Bill Gates and Elon Musk have invested heavily in PR to build their profiles as thought leaders.
Thought leaders can influence the arc of public conversations. They can influence the influencers. They become essential sources for the media, and a ‘go to’ on breaking stories. Their credibility has both social and economic impacts and allows them to promote their own missions.
More than any other PR platform or digital newsroom, Lookatmedia™ allows thought leaders to build their profiles and credibility with the media. Couple media training with your new Lookatmedia™ centre, and you have a winning formula to hone your skills and build your media profile.
Journalists and media representatives seek most of their story ideas from online searches or other news sites. They do the same when looking for thought leaders on a subject. Often, they have little time to find an expert on a topic. Your Lookatmedia™ centre provides them with 24/7 access to see how you think. It’s also a place where they can assess if your views and thoughts align with their take on a story. Think of Lookatmedia™ as your press release, CV, and references. You can even view it as the first draft of a future book.
Thought leaders can be called on at a moment’s notice to contribute to a story, or they can be a part of a longer process. In any case, the media are searching every day for ‘media friendly’ experts to interview. Lookatmedia™ was designed to help you get on their radar, with features that increase your visibility in online searches. It also includes a feature where you can put your options on a subject or issue directly into the hands of journalists.
Thought leaders are critical thinkers with the ability to view and analyse issues and subjects from many perspectives. Lookatmedia™ delivers a platform where your thought leaders can demonstrate that context and perspective are important when commenting on any subject or issue.
Trust and reputation are earned, not given. The media needs to know that your views are not just keeping up, but leading the conversation. You need to continue to demonstrate your responses to the current news and media cycle. Demonstrate that you can make complex issues understandable.
This is not achieved with a single press release or article. It is a resource built over time and needs to be constantly maintained, supported with illustrated content, and backed up by research and facts. Lookatmedia™ was designed to manage all of these assets and resources in a single solution.
