You may be unaware that those ‘top 10’ lists you’ve been clicking on for the past few years have a name; ‘Listicle’. Forged from a combination of ‘list’ and ‘article’, the listicle is a relatively new phenomenon … actually, that’s not entirely true. Examples of listicles can be traced back to literature from the 11th century. However, the popularity of listicles in the media has skyrocketed over the last 10 years.
Listicles are fast and easy to create. They’re often 90% visual content and require little research. Most listicles are just recycling existing content, but those most loved by the public are all new…and that’s where you come in.
Whether it’s a listicle on ‘top 5 things to do this weekend’, ‘12 annual events for foodies’, or ‘top 10 summer music festivals’, listicles are a great way to expand your reach and credibility. The public loves them, and they are a great way to capture attention quickly.
Let’s take the example of a Foodie Festival. You can create a top 10 list of the ‘must try’, or ‘most unusual’ things to sample at your festival. For a music event, it might be a list of artists or experiences. The same approach can be applied to any event or festival. Create and trial many different listicles on your Lookatmedia™ centre and use our reporting to understand which ones get the most traction with the media.
The most successful listicles use a combination of attention-grabbing copy and compelling images. You can create your own media-friendly, fully illustrated listicles in your Lookatmedia™ centre and then promote these lists to journalists, media representatives, and influencers.
You can create listicles rapidly in Lookatmedia™. Use the existing images you have in your Lookatmedia™ Digital Asset Management solution, write a few lines of copy and link to existing longer-form content in your media centre. It’s a fast and easy way to capture both the media and the public’s attention.
