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Around the globe, each day, 3.2 billion images and 720,000 hours of video are shared. The media use images and videos to compete for that attention and depend on their images and videos. That's where the problem begins. The press and individual journalists have neither the time nor resources they once had to create visual content, which is why they increasingly depend on organisations and brands like yours to help.
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Where journalism concentrates their energies
Journalists need little help writing a story, but they need inspiration. If you have a discoverable online newsroom with the right resources, you can become the source of that inspiration. You have a much greater chance of achieving your PR goals if you fill your online newsroom with compelling stories with even more compelling visual narratives. Add a digital asset management solution to your online newsroom, and you have a winning formula to amplify your messages through the media.
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Journalists' biggest challenges
A recent survey revealed organisations' most significant image and video usage challenges. This survey showed that 89% of respondents cited their most crucial challenge was finding assets quickly and easily 89%. 59% said ensuring only up-to-date and approved assets are used is their next most significant challenge. These two stats reflect journalists' challenges when illustrating their stories; they need easy discoverability of pre-approved, media-compliant images and videos to illustrate their stories. Including a DAM in your online newsroom can provide journalists with the resources they need, giving you a clear competitive advantage to capture and hold their attention.
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Story Shortages
One of the most common pressures journalists face today is finding newsworthy stories. With the news world becoming saturated through social media and citizen journalism, finding quality stories is becoming increasingly difficult. It's why journalists now depend so heavily on online searches. 70% of journalists' story ideas now originate with online searches, which is why your online newsrooms should be at the heart of your PR activity. If you're using an SEO-optimised online newsroom solution like Lookatmedia™, you have a much greater chance of your stories being discovered by journalists. If you then provide 24/7 pre-approved access to media-compliant image and video libraries, as Lookatmedia™ does, then you all but ensure more journalists will cover your stories more often.
