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The 2020 Olympics was an example of how sports organisations have had to adapt quickly to fast-changing circumstances. For a start, they had to move the 2020 Olympics to 2021. Due to the pandemic they also had to wait until the very last minute to decide if they would allow spectators. The Olympics has been facing the same issues as many sporting organisations and teams the world over.
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The importance of established media relations
The organising committees of the Olympic games used their established media relations to amplify their messages worldwide in almost real time. Without these relationships, messaging would have been slower and confused. This is just once example of the importance of building and maintaining media relations for sporting organisations.
The role of a media centres today
Traditionally a media centre is where you parked your media releases. It was a bit like that small storage room at a stadium that was rarely visited and poorly maintained. They're poorly suited to the 24/7 sporting news cycle we live into today. Lookatmedia™ is more like a brand-new stadium, where media-friendly content is on full views. Where different content types work together to enhance overall PR performance.
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Playing to a full stadium
Your Lookatmedia™ is designed to build your media attendance. It allows you to create and published illustrated news, events, story ideas and evergreen content. It provides you with a full feature, fully integrated Digital Asset Management (DAM) solution capable of managing thousands or even hundreds of thousands of images and videos. It allows you to amplify your content across channel and borders.
Get competitive
‘Yes’, you can create and publish your media releases on your Lookatmedia™ centre…but that’s just the first action. Your team can use pre-approved images in your DAM to create more storylines and ideas more often. You can add resources like stats, facts, and reports. You can even answer frequently asked question. You can build a resource centre that adds depth and dimension to the stories you tell through the media
Best team on the day…or night
Journalist work to feed as 24/7 news cycle. That means they need access to media friendly content stories, images, and videos 24/7/365 days a year. That also applies to journalist on the other side of the globe. Lookatmedia™ allows your PR team to provide the media 24/7/365 days a year access to the resources they need to create content and meet deadlines. It’s how you outperform your competitors every time.
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Playing the long game
Building trust in your origination and brand is a long game. Some days you move the ball down the field, others you fumble. Lookatmedia™ provides your organisation with the chance to celebrate your wins and explain your failures. It helps you build and maintain your media profile and build your brand over the long term. It can even help attract sponsorships and the support of decision makers.
Speed and accuracy
Like most sports, media engagement is about speed and accuracy. Lookatmedia™ provides both. Creating, illustrating, and publishing content on your Lookatmedia is faster due to smart workflows. Accuracy is improved by adding images to articles with pre-approved titles, descriptions, and attributions. Live content (including press releases) can be updated at a moment’s notice, ensuring your messages are always accurate.
