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Students crave an environment where they connect with others with the same thirst for knowledge, understanding, and wisdom. They understand that schools and colleges are where many of their friendships are formed. Where they learn how to engage and interact with others. Where they learn lifelong habits for learning. Where they discover who they are and how they want to participate in society. Your PR strategy should include stories that demonstrate how your educational institute meets these needs. Create and publish these illustrated stories in an advanced Media Centre solution like Lookatmedia™ and demonstrate to students and parents why you provide an ideal learning environment.
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Managing expectations
If the past 2 years have taught us anything, it is how to pivot. This is especially true for educational institutes that had to completely change how they connect with students and their roles in the broader community.
What we have (and still are) experienced has disrupted how schools and colleges operate, possibly forever. It is more than just technology that is evolving at a more rapid rate. It’s also expectations of students and parents. It is how and what students learn. It understands that many traditional career roles will disappear within the next 10 years, and new opportunities will present.
The proactive PR strategy you implement through your new Lookatmedia™ centre will play an ongoing role in how connected and relevant you appear to students, parents, and society at large.
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Promoting inclusivity
Attitudes towards diversity and inclusivity have progressed dramatically over the past few years. Educational institutions need to demonstrate that they are leading, not following this inclusivity revolution. Your Lookatmedia™ centre allows you to show what diversity looks like within the context of your institute. Combine visual and written storytelling to demonstrate through the media your commitment to inclusivity.
Changing curriculum for a changing world
Educational institutions were once an island of information and wisdom. They provided a path to a better understating of the world around us and a better life. Their standing has diminished in society, partially because of the actions of individual staff, but mostly because the world has become an open source of knowledge. The critical role educational institutes still play is to make sense of this knowledge. Learning how to distinguish between facts and fallacies. Your Lookatmedia™ is how you create a context around how you help students make sense of everything they are exposed to.
Vocational education
Some career paths are also rapidly receding, whiles others emerge. Responding to all this change requires dramatic yet considered changes to the curriculum. Expressing through the media how your school or college has responded to these changes by helping students build lifelong learning skills should be an integral part of your media engagement strategy. A task that Lookatmedia™ is aptly suited to.
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Connectivity
Staying connected is more than just staying connected to students and parents. It’s about staying connected to communities, decision-makers, and society at large. Lookatmedia™ provides an environment where you can connect with more people, more often through the media. It allows you to connect and stay connected to more journalists, media representatives and influencers. It enhances your ability to add credibility and trust to your story.
Social, emotional, and psychological support
Students are people. When they start a new school or college, many will confront emotional, psychological, and social issues. How your educational institute supports your student through these challenges will be the determining factor for many parents and students. Your Lookatmedia™ centre provides you with an environment where you can amplify the resources and commitment to supporting students when they need it most.
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Hope
Distilling all education down to a single word is simple; it’s ‘hope’. Hope for a better future. Hope for a better life. Hope for a better world. Demonstration to your community and society that your school or college is a beacon for hope in an uncertain world is only possible if you include the media in this conversation. Lookatmedia™ is where you demonstrate to the media (and the world) your vision of hope.
