Getting the media’s attention
There are more than 56,000 registered non-profit organisations in Australia alone. More than 1.5 million are registered in the USA, with revenues well above 2 trillion dollars a year. That’s just two out of the 195 countries that have non-profits. The message from these stats is clear; many non-profits are competing for limited resources and media attention. The question then becomes, ‘how do we stand out?’
The role of Lookatmedia™ centre
Increasingly social media plays a role in building your profile and support, but traditional media also has a role to play. Media groups have much larger audiences and credibility. A story on the good works of your non-profit can bring more to your cause, increasing both financial and physical support. The media can also play an essential role in your lobbying and advocacy works, as decision-makers listen to what they have to say. Your new Lookatmedia™ centre provides your non-profit with the opportunity to build and maintain enduring relationships with media groups and individual journalists.
How it works
The Lookatmedia™ centre works on a SaaS licencing model. It includes a fully-featured Digital Asset Management solution (DAM) fully integrated into your own branded media centre with your own domain name. The media centre allows your team to create and publish content illustrated with images and videos from your DAM. This content then serves as inspiration and a resource for journalists and media representatives.
