Lookatmedia™ provides a forum for medical experts and institutions to demonstrate their unique perspectives and value to the media. Lookatmedia™ is an extension of the idea of a newsroom with features that increase the quality and value of your pitches to journalists and media groups.
Medical professionals have much greater trust in the community than the media has. However, the media is counted as the most trusted news source. The media understands that their reputation is built on presenting stories with accurate information from reliable sources. That’s why they depend on health experts to help them drive the narrative. When your people act as the health experts, your organisation benefits significantly in trust and exposure through the media. The fact that these people work in your organisation builds broader community trust in, and awareness of, your role in the community.
Most journalists have the same goals as medical experts. They want to get the truth out into the public arena. Your Lookatmedia™ centre provides smart workflows that help ensure the accuracy of the information you publish. From accurate descriptions of images and videos used to illustrate stories, to correct attributions for writers, photographers, and videographers, Lookatmedia™ is designed to improve accuracy and reduce human error.
The chances are that you have many health, medical experts, and innovators in your organisation. Each of these experts is another opportunity to demonstrate your institution's credibility through the media. Lookatmedia™ is designed to help journalists researching a story or looking for health and medical experts on a subject or issue to find your people. By simply publishing and illustrating the stories on your Lookatmedia™ centre, you make them discoverable through the primary sources used by journalists and media representatives.
A certain class of journalists prides themselves on understanding a subject or issue better than their contemporaries. These journalists are looking for more than a subject expert on media and health issues. They want the documents and papers that back up their positions on an issue. That's why Lookatmedia™ has features that allow you to publish these documents and papers within your media centre.
Lookatmedia has features that allow you to push newsworthy content and alerts directly into the hands of journalists. It then allows journalists secure 24/7 access to the resources they need to start and finish a story within a single session. It even has a feature to add a press event directly to their calendars. Lookatmedia™ also provides options for journalists to contact your PR team to arrange interviews with your health and medical experts. All these functions and fulfilment are conducted within the one fully-featured media resource. Ensure that your media centre becomes a 'go to' for journalists and media groups the world over.
