Beyond the sound bite

By ch@digitalstor…, 13 July, 2021

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Author

Craig Harris

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#news #politics #BreakingNews #world #lookatmedia

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One of the most commonly used quotes in politics is that it’s the ‘art of the possible’. With trust in governments initiations at an all-time low, discussions in the public arena must move beyond simple sound bites.

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Government

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Government

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Media relations is about more than a news break

The sound bite was designed to fit into the 30-minute TV news or two to seven radio news breaks. Sometimes you can explain your point of view in ten to 20 seconds; however, this approach to media engagement is problematic. From a 20-minute interview, you may end up with two out-of-context sound bites. To truly understand your point of view, you need the room provided by Lookatmedia™.

Content in context is king

Whereas the sound bite has value in a news break, properly explaining a point of view requires more context. Lookatmedia™ helps provide that context. Rather than just host Media Releases, Lookatmedia™ allows you and your team to publish and illustrate context around an issue or decision. Lookatmedia™ makes it simple to publish content on matters requiring an immediate response in the media, to areas where you want to build public awareness over time. By creating links from new articles to evergreen, backstories or past news items, you can develop media journeys that help improve journalists, and media representatives understand your decision-making processes and actions.

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‘What’s the next 10 words…and the 10 words after that’

There is a scene in The West Wing where the president asks his opponent to explain his policies beyond a 10 second sound bite. His point was that real policy and leadership is driven by a nuanced understanding of the issues, which cannot be explained in a simple sound bite. Ideally, you would be able to keep talking to journalists long after the Press Conference is finished. Lookatmedia™, in essence, works as an avatar to extend your conversation with the media, covering more areas while providing more reliable resources to help them be more effective at increasing public awareness and understanding.

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