Bridging the gap

Bridging the gap

By ch@digitalstor…, 25 August, 2021
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Author
Craig Harris
Article Hashtags
#PR #PRTips #PressRelease #PublicRelations #construction #urban #city #opengov #Transportation #transit #Lookatmedia
Intro Text (Limited to 120 characters)
The public witnesses major transport projects. They see much, but they understand little. This lack of knowledge creates opportunities for disinformation and mistrust. Why allow this to happen when you have a solution like Lookatmedia™?
Priority Tag
Transport
Secondary Tags
Digital Asset Management
Facts & Stats
Media Releases
Newsworthy
Storylines
Transport
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Talking to your biggest investors

The public is invested in your transport infrastructure projects. They pay the bills. They suffer the interruptions and inconveniences to their daily lives. Their communities must adapt to these new challenges. They and their communities are also the primary beneficiaries. Keeping this front of mind requires that you continue to deliver compelling media-friendly content to journalists, media representatives and, yes, influencers. Lookatmedia™ is an out of the box media centre solution designed to help you manage the creation and publication of illustrated media-friendly content.

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Witnesses

The public witnesses your major transport projects every day, but they only see part of the picture. Keeping the media and public up to date will illustrate content that demonstrates that you are making progress, that the inconvenience they may be suffering today will be of benefit in the future. Show images and videos of the parts of what you do that they would see on their daily commutes or activities. Make all this content available 24/7 for journalists and media representatives on your Lookatmedia™ centre.

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‘You’re invited!’

Major transport projects often have milestone events, where the media and public get an opportunity to experience progress and ask questions. Promote these events via the media on your Lookatmedia™ centre. Your Lookatmedia™ centre has a section dedicated and formatted specifically for such activities. Use it to create and update a calendar of events around your projects to the media, stakeholders, and the public.

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Build a foundation of support

Build trust, faith, and belief in the importance of a project for the long haul is almost impossible without building a strong, positive profile in the media. Lookatmedia™ allows you to think well beyond the current media cycle by maintaining a constant and consistent flow of compelling illustrated content to the media and public. It is designed to help your project maintain its lustre long after the launch banners have faded.

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