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Educational institutions play a key role in shaping minds and the future of society and business. They pride themselves as a font of wisdom yet often undervalue media in shaping their futures.
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Trust in educational facilities
Much of the media coverage of the education sector highlights issues of mismanagement of private and independent schools. It also focuses on institutional responses to matters related to the safety of children in their care. Parents and communities are now wary about the staff and culture of many schools.
The standard response from educators
Most educational institutions have responded to this decline in trust by ramping up PR activity around their schools’ achievements. Unfortunately, this piecemeal approach has little impact beyond the next 24-hour news cycle. It seems that only the bad news stays in the headlines for any period of time… and that’s what informs parents' and students' beliefs
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A trusted source of information
Like it or not, the media play a big part in your reputation. Spend as much as you want on advertising, and it will not change opinions as much as a single positive or negative article in the media. You need more diverse and frequent media coverage to help build trust and clarity around your brand. This is where Lookatmedia™ can help.
Supporting journalists with considered contextual content
Most educational institutions underestimate the importance of an online media centre entirely. They treat it as a repository for Media releases, the occasional report and something that looks like a newsletter. You’re doing yourself, your institution, and the media a significant disservice with such an approach. Your Media Centre should be engaging, inspiring, and a rich resource for the media 24/7. This is the promise of Lookatmedia™.
Lookatmedia™ is a SaaS Media Centre with an integrated full-function, Digital Asset Management (DAM) solution designed to help you enhance your positive media profile.
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Promoting your individuality
What does your school or college want to be known for? Is it your academic or athletic achievements and facilities? Is it pastoral care, diversity, or creativity? Whatever your brand, your new Lookatmedia™ centre is where you tell illustrated stories in ways that attract more positive media attention.
More newsworthy coverage
There is a big pool of journalists and media sources across a wide range of channels that need more content to meet the demands of a 24/7 news cycle. When you create a library of illustrated, media-friendly content and resources optimised for journalists, media representatives, and influencers, you create more opportunities to create more positive media stories and trust.
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More varied newsworthy content, more often
Create, publish, and monitor engagement on Media releases, News, Events, back stories, and evergreen content in one place. Build discovery journeys and experiment with different story ideas to see what delivers the best outcomes. Build a resource with stats and facts, academic and research papers to add depth to your media journeys. Build an information ecosystem that exactly meets the needs of modern journalism.
Show me a picture
Journalism is moving more and more to illustrated content. It’s a proven shortcut to capture more attention. Lookatmedia™ is designed to allow you to apply this discipline to your PR strategy. It allows you to use your enterprise-wide Digital Asset Management (DAM) to create pre-approved collections of images and videos. It supports your PR team by making it simple to illustrate more media-friendly content. Once that content is published on your media centre, journalists can register to use this visual content in their articles.
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Positive outcomes for individual education institutes
Increased media exposure can boost brand trust in the local community. It reassures families that they are making (or have) made the right decision in choosing you as their education provider. It can be designed to complement and build on existing marketing campaigns. Lookatmedia™ can also help journalists, media representatives, and influencers create content for websites and social platforms.
Your Lookatmedia™ centre content plays an essential role in more positive media coverage and consumer awareness.
Earn and own your reputation
Reputation is something that takes time and exposure to build. Once built, it needs to be retained. Positive news and personal stories need continued exposure. Problems and challenges need to have rapid media responses if you want to maintain control over the narrative. Lookatmedia™ was designed to help you do all of this and much, much more.
