The setup and learning process for a Lookatmedia™ newsroom is designed to be both simple and fast, ensuring teams can quickly adapt and start building momentum. As the campaign progresses, the solution scales with it, supporting gradual content development and activity buildup, making it an invaluable tool as the campaign approaches its peak.
Lookatmedia™ is engineered to engage both low-information and high-information voters, effectively communicating with a candidate's base while making a compelling case to undecided voters. Stories created within this platform gain added credibility by being amplified through trusted local media sources, ensuring the message reaches further and resonates more deeply.
One of the standout features of Lookatmedia™ is its ability to enhance rapid response capabilities. This enables swift communication with journalists and effective social media engagement through surrogates. Unlike paid ads and press releases, the articles created within Lookatmedia™ have a longer shelf life, offering a more granular and aggregated impact on both media and voters. Tailored for the new media environment, Lookatmedia™ is an essential tool for candidates at all levels in the 2024 election, ensuring their campaigns remain relevant and impactful.
As media strategies evolve, embracing the latest tools and techniques is crucial. Lookatmedia™ enables campaigns to adopt modern strategies, staying ahead in the media landscape. By building on the existing framework, the platform acts as a force multiplier, significantly enhancing its capacity and efficiency. It also expands media access by increasing the volume and diversity of media outlets accessing stories, ensuring wider and more varied coverage.
Streamlining content creation is another vital benefit, simplifying the process of creating media content and making it more efficient and user-friendly. The platform centralizes press resources, providing a single endpoint for press releases and post-event summaries, and offers a 24/7 online resource for journalists conducting story research. Self-service capabilities allow for easy access to stories and visual narratives, with tracking to monitor which journalists download content and for what purposes.
Setting up a Lookatmedia™ newsroom is straightforward, with pre-branded and preloaded elements such as core images, videos, and brand assets. It includes a journalist-friendly portal and a digital surrogates portal to streamline content sharing. Onboarding involves training sessions for the DAM and newsroom management teams and integrating relevant campaign content.
Networking these newsrooms enhances security and sharing, allowing for instant, secure sharing of digital assets and campaign elements. This creates a consistent rapid response capability, enabling campaigns to overwhelm the media landscape with consistent stories.
Lookatmedia™ also excels in pushing stories faster to journalists and the media through direct messaging, allowing journalists to opt-in for breaking news with a single click. It leverages Google News' vast reach to deliver local news to relevant audiences by registering newsrooms with Google News to directly index content.
Offering a low-cost, wide-reaching solution for engaging a diverse media pool, Lookatmedia™ is designed to be low touch for both communications teams and the media, providing unique insights into media engagement. It acts as a force multiplier for existing communications efforts, separating voter-targeted stories from media-targeted narratives for greater credibility.
For event participation and media coverage, Lookatmedia™ includes a dedicated content type for events, making it easy to manage and promote them. Candidate teams can create events in the newsroom, allowing journalists and other media professionals to download event details directly to their calendars with a single click. This feature enhances media engagement by simplifying access to event information and scheduling.
