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Reviews are essential marketing tools for cultural and arts organisations. Great reviews can drive more ticket sales and attendance; however, journalists only have so much time to attend and review an event. How do you make your event stand out? The answer is Lookatmedia™.
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Introducing a new media engagement tool for the cultural and arts
A Press Release is a helpful tool when promoting an event or exhibition, but it’s only the start. Journalists receive countless Press Releases every day, making it easy to overlook yours. Your Lookatmedia™ centre provides you with the ability to create and publish Press Releases and so much more.
Multiple storylines
Often with a Press Release, you’re providing a single storyline idea to many journalists. They know they will have to come up with a different angle to what you’ve suggested. Why not publish long-form copies with multiple storylines and help them see your event and exhibition from different perspectives. With your new Lookatmedia™ centre, you can publish as many News, Event and Story Inspiration articles as you like, providing journalists with more information and ideas on how to see your event or exhibition.
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Illustrate your stories
You have graphics, images and possibly videos that you have created to promote your exhibition or event. Manage all these assets within your Lookatmedia™ centre Digital Asset Management (DAM) solution and add them to any content you create. Add images and video into News, Events and Story Inspiration pages and allow journalists frictionless 24/7/365 pre-approved access to download this and other content. Add Media Kits and text downloads that help journalists fast track content creation. Provide an environment for a journalist to access the content after they have attended your event or exhibition, allowing them to illustrate the story they want to tell.
Tracking content used by Journalists and media representatives
To download content from your Lookatmedia™ centre, journalists first need to register and log in. This process is automated and straightforward, ensuring that journalists can access the content they need within one session. You can then track the content downloaded by an individual journalist, allowing you to follow their reviews. You have also expanded your media contact list and can send them additional promotional ideas for your cultural and events organisations.
The best reviews
Ultimately how a journalist reviews your event or exhibition is up to them. All you can do is get them to attend and provide them with the resources they need to create compelling content across all the physical and digital channels they use to deliver their content. You can also open their eyes to different ways of viewing an event or exhibition, with multiple storyline ideas and content to create backstories about your organisation. This is the value your Lookatmedia™ centre. It allows you to use best practice approaches to enhance your media exposure and make it easier for journalists to create their own content within their timelines.
