Journalists have been hit with the 'perfect storm' - loss of public trust, diminishing access to resources and increasingly short deadlines. With a growing portion of the community trusting what is often mis - or disinformation from ‘people like me’, it is more than just the future of the media at risk. It is the fabric of society itself.
Increasingly polarised forms of reporting are driven by those willing to put time into creating the stories and background material that drives misinformation. Lookatmedia™ provides an opportunity to rebalance the media cycle by delivering a newsroom solution that allows non-profits to respond to media requests through solutions like HARO (Help A Reporter Out) and the dozens of similar services where journalists seek story ideas, research, and subjects for interviews.
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The role you and your organisation play in keeping the journalists on the path to truth
There's an excellent reason that terms like 'fourth estate' and 'fourth power' are used to describe the media. The media has an essential role in framing political issues, which directly influences the missions of non-profits. Whether it's environmental policy of funding for the work conducted by a non-profit, how an issue is viewed through the prism of individual journalists and media groups is essential. Your Lookatmedia™ newsroom is designed to help you connect with a more diverse range of media sources, influencing the narrative and outcomes.
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"...but don’t more people get their news from online searches and social than mainstream media?"
If you look at the stats, more and more people are getting their news from social and online searches, from places like Google and Facebook news. What's missing from this discussion is that almost all of this news is aggregated from traditional news sources. Traditional news is the primary producer of journalism and, as such, should remain the primary focus of those who seek media coverage on issues and the missions of non-profits.
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An entire PR tool kit of options
Non-profits need value for money. They need to amplify their message, engaging with more media decision-makers and the general public, using as few resources as possible. Lookatmedia™ is the ideal newsroom solution for non-profits. In addition to creating press releases, illustrated news, events, story ideas, articles, and resources for journalists and influencers, it also allows you to manage all of the images, videos, and communication assets your entire organisation uses. It also allows features like direct notifications to journalists (through app and 'in-browser' notifications), quick pitches
Lookatmedia™ is also a productivity tool that allows your team to create more compelling content faster. It provides 24/7 secure access to journalists to find all they need to research and illustrate a story that complies with publication compliance rules.
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‘Yes, it’s working’
One of the challenges for PR professionals is proving to their leaders that their activities are yielding results. Whereas there may be discussions in some spaces about what metrics best demonstrate this, Lookatmedia™ delivers metrics other newsrooms cannot. In addition to providing a solution that compels journalists to register to access entire libraries of pre-approved visual content, we also collect data on the specified assets chosen and downloaded. We also deliver big data stats on preferred images and videos, search terms, origins of traffic and which content has the highest levels of engagement.
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Help a reporter out, and help yourself
Lookatmedia™ newsrooms help journalists in many more ways than traditional newsrooms. They drive higher engagement levels and more repeat visits, essential to any non-profit wanting to increase awareness of its mission.
