Across multiple journalist groups, we asked: "Would you be more likely to cover a story if provided with a pre-approved library of images and videos to create your visual narratives?" The responses varied slightly among different groups, but most answered with a resounding "yes." This pivotal poll provided valuable insights into the transformative potential of offering journalists a comprehensive collection of visual assets.
While these results may not surprise the experts or us at Muck Rack, they underscore the significance of visual elements in making stories shareable. According to the Muck Rack 2023 State of Journalism report, when asked about the factors that make a story shareable, 69% of journalists responded with "subject connected to a trending story," followed closely by 63% who highlighted "contains an image or infographic." An additional 24% emphasized the importance of videos. The more you delve into this subject, the clearer it becomes that incorporating a professional image and video management solution into your online newsroom is a decisive factor in determining the success of your media strategy.
Today's Journalists often cover multiple beats, possess national coverage, and work across online, print, and broadcast platforms. With such diverse responsibilities, the demand for a wide range of visual resources is paramount for PR teams and the organizations they represent. Lookatmediaâ„¢ stands out as the only online newsroom solution on the market with an enterprise-level digital asset management solution at its core. By embracing Lookatmediaâ„¢, you can significantly increase your chances of garnering positive media coverage and future-proof your online newsroom.
If you are eager to enhance your media coverage and maximize the impact of your online newsroom, Lookatmediaâ„¢ is where you should start. Empower journalists with an extensive library of visual assets and witness its transformative effects on your media strategy. With Lookatmediaâ„¢, you can meet journalists' demands and ensure your stories receive the attention they deserve in today's diverse media landscape.
