It is widely believed that Mark Twain once said, “It’s easier to fool people than to convince them that they have been fooled”. This has become an accepted fact. While the wisdom of this statement is undeniable, the reality is, there is no evidence that he did say this. This is an example of something being said often enough that it becomes the accepted truth. It’s an example of the problem we face when confronting science deniers.
Social scientists have identified 5 strategies that all science deniers have in common:
The mistake many people make when engaging with science deniers is that they misunderstand their commitment. To them, these beliefs are not about science; they’re about identity. It’s also why a single conversation will not shake entrenched beliefs.
From vaccines to viruses and so many other things in between, science has provided us with awareness of the problems and the solutions. However, if the past few years have taught us anything, the truth alone will not free us. As health experts and those who trust in the role of science, it is our responsibility to look outward and play a role in shifting conversations and opinions in the right direction.
COVID has taught us all the importance of the role that health thought leaders play in society. Without them, we never would have had the vaccine uptake we have had. With the power of social media and algorithms reinforcing popular but false beliefs, health thought leaders will need to continue to play an essential role in conversations with the public through the media.
Lookatmedia™ provides a forum where your thought leaders can build their profiles and your organisation's reputation, ensuring that you remain on the right side of the conversation and history.
