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While the Presidential, 435 Congressional Seats, and 33 U.S. Senate seats steal the headlines, there are another 5,793 state legislative seats across 85 chambers in 44 states that will also be held. With the increasing cost of advertising, the context collapse issue of social media, and the increased complexity of traditional and new media, how can these all-important elections directly impact how elections are run, how policies are made, and how well our society and communities are run attract
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The Media Landscape
The media landscape is not as it was in 2020 or even 2022. There’s greater fragmentation and entire areas of the US with local news. In fact, most voters in the US have access to only a single source of local news. For those running local elections, that makes finding a supportive source of local news much harder, and even harder if they’ve endorsed your opposition. Add to that the changing nature and policies of social media platforms and an increasingly untrusting and disengaged voter base, and we have all the circumstances to create fertile ground for fake and AI-generated news.
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Help is Here
Whether it is a state-based online newsroom or individual newsroom for individual candidates, Lookatmedia™ was designed as ‘Mission Control’ for engagement with traditional and emerging media. It’s also a place where you can equip campaign volunteers and motivated supporters to take and maintain control of the communication narrative, forcing your opponents to respond to your talking points and policies.
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Stop. Look. Listen (to Your Heart)’
‘Stop. Look. Listen (to your heart)’ is more than just a great song by The Stylistics; it’s a mantra that communication teams adopt during election campaigns. Where Lookatmedia™ helps candidates is with the all-important ‘Stop. Look’ part of that process. Journalists are desperate for compelling visual content to capture and hold the attention of readers and viewers. Lookatmedia™ allows candidates to provide self-service access to pre-approved, media-compliant stories, images, and videos from candidates that help journalists create fresh and more newsworthy content, which keeps them coming back for more.
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The Cost of Fake News
Current research on the impact of Fake news on this election campaign is troubling. Two-thirds of voters under 29 cannot distinguish a fake headline from a real headline, and 50% of voters believe even badly produced fake images. These facts terrify journalists and, as the campaign and tech progress, will keep your comms team awake at night. A Lookatmedia™ newsroom allows you to provide journalists, podcasters, bloggers, and influencers with a ‘safe harbor’ where they can always find the real news on your candidate.
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Be the Source of News
In environments where there is no local source of news or only one source that may have endorsed your opponent, your Lookatmedia™ newsroom becomes your own local news source for your supporters and constituents. Rather than limit the reach to finding your news online, Lookatmedia™ allows journalists and supporters to add your newsroom as an app to their devices while also automatically pushing your stories to news sources like Google News.
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Meet You There
Your new Lookatmedia™ has another important feature that helps increase media and constituent coverage and participation in events. Lookatmedia™ has a content type called ‘Events’ that allows candidates to create an illustrated article on an event, then, with a single click, allow the media and your constituents to add this event directly to their calendar. Simple.
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Being Heard Above the Noise
Everyone wants to cover the big race, the important ballots, which is why you need a solution like Lookatmedia™. It’s where you start to create the newsworthy narrative that demonstrates the real-world impacts on the lives and freedoms of those people in your community who will benefit from your commitment to servicing their needs long after November 5, 2024, fades into obscurity.
