For the love of images

By admin, 13 July, 2021

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Author

Craig Harris

Article Hashtags

#world #media #pic #pictures #digitalassets #AZ #Arizona

Intro Text (Limited to 120 characters)

No channel demonstrates the value of images more than Instagram. Instagram has engagement rates 250 times higher. Why? It dedicates almost all its space to images. The team at Instagram understand the science of images. They know that we can recognise the content with an image in as little as 13 milliseconds. That’s literally the blink of an eye.

Journalists also understand the value of images in helping them create their content, which is why you need a PR platform like Lookatmedia™.

Priority Tag

Storylines

Secondary Tags

Corporate

Digital Asset Management

Storylines

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The evolution of digital asset management software

Using Digital Asset Management software is a proven and effective way of controlling and improving the protection and increased use of digital assets like images, videos, audio, and brand assets. Lookatmedia™ takes digital asset management to the next level, with two-way integration into your new media centre. Now you can select images and video on the fly to illustrate your stories, news, or events, with the correct descriptions, hashtags, and attribution. Once the content is published, only registered journalists and media representatives can download that content once agreeing to comply with your usage guidelines.

The right image for usage

Your Lookatmedia™ centre has another trick to handling images. When you upload images into your Lookatmedia™ content library, it automatically creates multiple derivatives. Journalists and other authorised users of your content library and media centre can choose from file types and sizes optimised for different channels. A print journalist can download a hi-res file for print, whereas another journalist might download a file size and type suited to a social media channel. Simple.

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Attribution and usage rights

Most images, videos and audio files are copyright protected. Whether you own the copyright or the creator, if you are providing these files to the media, then you have the responsibility of managing these rights. Lookatmedia™ centre makes this simple. By taking the 'best practices' applied in your content library, transferring that information to where you publish content in your media centre ensures correct attribution. Your Lookatmedia™ then notifies journalists and media representatives that they must first agree to follow your usage rights before accessing this content. Simple.

Discoverability

The images you use in an article on your Lookatmedia™ centre may use all the images you have on this subject…or it might represent a much more extensive collection. The wonder of your new Lookatmedia™ centre is that when a journalist starts the process of downloading a specific image, they can be exposed to a much broader selection of content. Journalists can select digital assets that fit their exact purpose. For you and your brand, it's a great way to utilise all your approved digital assets and ensure that different media brands have access to additional images and video. What's more, journalists and media can also log straight into your Lookatmedia™ content library and do other searches for other content. Simple.

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