More advanced ticket sales

More advanced ticket sales

By admin, 26 August, 2021
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Featured?
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Author
Craig Harris
Article Hashtags
#ticketsales #festival #ontour #PRTips #digitalasset #lookatmedia
Intro Text (Limited to 120 characters)
It’s hard to review an event or exhibition before a preview. This is the dilemma that cultural and arts organisations must solve if they want advanced ticket sales through media exposure. How can you expect the media to create this exposure without experiencing it? The best way is to let them see it through your eyes.
Priority Tag
Culture & Arts
Secondary Tags
Culture & Arts
Digital Asset Management
Storylines
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Share your experience

You’ve lived and breathed an event or exhibition well before it happened; you have an intimate knowledge of the storylines, production, artists, and collections. You have access to digital assets like images, graphics, video, headshots and a historical collection of past events and exhibitions presented by your organisation. Use all of this to generate additional media exposure and advanced ticket sales for upcoming productions.

Multiple storylines

You can’t expect a journalist to create content based on a single storyline you send them in a media release. There are travel journalists. There is a cultural journalist. There are print, television, online journalists. There are editorialists and columnists. There are local, city, state, national and international journalists. They all have different resources and storyline needs. To engage with a broader media group, you need multiple storylines, backstories and an easily accessible collection of images and videos. Lookatmedia™ makes it all possible while providing low-friction, 24/7/365-day, pre-approved, secure access to journalists, media representatives and social influencers.

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Your new digital PR agent

You’re probably unfairly expecting too much from your PR team. Provide them with a Lookatmedia™ centre full of News, Event and Story Inspiration articles with evergreen backstories and watch them shine. Allow them to market this content to their media list and add new and yet unseen journalists, media representatives, and social influencers. Make it possible for journalists to delve deeper into your products and history, creating longer and more informed content. Extend the power and reach of your PR department with your new digital PR agent, Lookatmedia™ centre.

Extend the reach and timing of your marketing strategy

Whether you're selling yearly subscriptions or looking for advanced ticket sales, you want to start promotions as soon as possible. You also want to start building media exposure as quickly as you can. Your Lookatmedia™ centre was designed to help you tell more in-depth, nuanced stories, illustrated with images and video. It was also designed to provide evergreen back story content.  Start your media campaign earlier and drive more engagement with journalists and the media. Build the buzz about an upcoming event, exhibition, or season. Provide journalists with a reason to create and publish content about you today and use that content to drive more advanced subscription and ticket sales.

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