‘More connections, more often’ is a promise made by many transport brands. It’s a proven way of expressing why you choose one provider and one form of transport over another. It’s also an insight into the potential of Lookatmedia™.
Just as jets changed the way we travel and see the world, Lookatmedia™ will change the way you see the role of media coverage for your brand. Put simply; it rewrites how travel brands engage with the media.
More and more travel options are providing self-service check-in. It’s a cost-effective and scalable model that improves the user experience for travellers. Lookatmedia™ uses a similar approach for journalists, allowing them 24/7 access to all the resources they need to be inspired, research and complete a story in a single visit. It will enable them to meet their deadlines and liberate your PR team to create better media pitches for a broader range of journalists.
Any journalists can come to your Lookatmedia™ centre and view your illustrated stories. Once they register, they have exclusive access to download images and videos from your pre-approved media collection. This registration process serves journalists by allowing them complete access to all the images in your pre-approved image and video library. It serves you and your PR team by building and maintaining an up-to-date media list.
Lookatmedia™ allows you to see exactly which assets have been downloaded by an individual journalist. It also lets you see which assets, stories, and keywords are most popular, providing you with the insights you need to improve your offer to the media. It’s a winning and proven formula to make your media centre a destination they want to visit again and again.
