A more informed public

By admin, 13 July, 2021

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Author

Craig Harris

Article Hashtags

#rapidresponse #octsuprise #breaking news #newsroopm #lookatmedia

Intro Text (Limited to 120 characters)

In Twelfth Night, Shakespeare wrote, ‘I say there is no darkness but ignorance’. As ignorance leads to darkness, so knowledge leads to light. An informed public is more likely to make decisions that benefit a cohesive, progressive society.

Priority Tag

Government

Secondary Tags

Government

Newsworthy

Storylines

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The role of the media in a democracy

A free, independent, and informed Fourth Estate is essential to any thriving democracy. They help frame political issues and educate the public on the issues that impact their lives and communities. If relationships are built and managed correctly with Governments, and government departments, journalists and the media can play a crucial role in boosting both the reach and faith in government messaging.

The role of Lookatmedia™ centre in building and managing media relations

The Lookatmedia™ centre was designed with one goal in mind; to elevate the conversation between organisations and the media. Lookatmedia™ takes the idea of a media centre to an entirely new level by delivering a 24/7/365 day a year low friction media resource centre.

How Lookatmedia™ can help you

Your government or government department needs a forum to connect with the media. Lookatmedia™ is that forum. It provides you and your PR team with an environment to create content that’s made for media consumption and use. Create news stories, build awareness of events, and provide inspiration for stories on the work you are and have done.

Illustrate those stories with images and video managed within your Lookatmedia™ Digital Asset Management solution (DAM). Make that pre-approved content available to journalists and media representatives 24/7/364 days a year.

Low friction access

Free up your PR team by providing a secure content development environment, with instant and easy access to pre-approved images and video with accurate descriptions and attributions. Make it easy for journalists to register and download this content in a format that meets their content and channel needs.

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Track engagement

Use metrics and reporting to understand what content is driving your media exposure. Capture the contact details of journalists and media. Use download reports to track which journalists and media groups are amplifying your stories.

Evergreen and back story content

Your Lookatmedia™ centre is the ideal environment to create and amplify stories on what’s current. It’s also the perfect environment to amplify content that helps journalists find content that help them put their spin on a story. Publish and test multiple storylines on the same issues and see which ones solicit the best results. Provide a one-stop resource for story ideas, images, and videos that journalists and the media will depend upon.

Working with the media

The media is an invaluable partner of government. Building and maintaining trust depends on regular engagement. Lookatmedia™ delivers a media-specific environment that can help amplify your messages and create a more informed public. As the Washington Post by-line reads, ‘Democracy dies in the dark’.

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