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An advanced online newsroom solution like Lookatmedia™ provides you with an opportunity to tell more than just your stories through the media. It also offers the chance to tell stories of your sponsors' roles in your sporting
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Amplifying the support of your sponsors
Brands seek sponsorships of sporting clubs as a way of enhancing their reputations. It's a way to demonstrate they are giving back to communities while gaining direct access to a membership and support base. Lookatmedia™ provides your sporting brand or club with the opportunity to enhance the value of your sponsors' investment through increased media exposure and visual storytelling. By providing easily discoverable stories of how your sponsors, directly and indirectly, support you with illustrated content, you attract broader media coverage across a more diverse media landscape.
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Improving the value of their investment
Your sponsors will take their own PR activities in promoting their sponsorships of your sporting brand; however, that activity has greater credibility with the media if it directly originates from your sporting brand. Your Lookatmedia™ online newsroom allows you to coordinate more closely with your sponsors' PR teams to align better strategies and the stories you want to tell through the media.
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Attracting other sponsors to your sport brand
On average, it is recommended that sponsors change which sporting brands they sponsor every 5 years, as that is when the reputational and commercial returns begin to diminish. This is bad news for sports brands who work tirelessly to secure sponsors and depend on that additional income stream to remain viable. The increased exposure of both your brand and your sponsor brands through the media put you on the radar of others considering their next sponsorship investment. In addition to this increased media exposure, Lookatmedia™ also acts as a portal where potential news sponsors can understand how they may be included in your sporting brand's storytelling.
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Making your sporting brand ‘stickier’
Many sporting sponsorships are cut short because of issues associated with a brands' reputation and the behaviours of individual sportspeople. Brands associate themselves with brands to build their reputations, so when a sporting brand's reputation becomes tarnished, most brands will discontinue their associations. Lookatmedia™ is designed with features that allow you to send messages directly to journalists, providing you with opportunities to respond faster to breaking stories that may potentially undermine your value to any sponsor. It also is a place where you can create and publish content on policies, commitments and the good works of your brand and individual athletes, demonstrating that anyone issue is an outlier. It also provides an opportunity to provide resources such as policies and activities that demonstrate a commitment and actions on polices in line with those of your sponsors.
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Regular storytelling
The more positive media exposure you provide your sponsors, the more they will value their sponsorship. Lookatmedia™ makes it simple for your PR and communication teams to create illustrated stories and amplify them across a more diverse media landscape. By providing journalists and the media with 24/7 self-service access to all of the stories, images, videos, brand assets and research materials in the one newsroom, you greatly enhance your opportunities to demonstrate the value of your sponsors' investment in your brand while enhancing the prospect of attracting more
