Many in the public and business world have outdated views on energy production and delivery, which are exploited by those who want to prevent progress in the sector. By delivering more up-to-date, authentic, and accurate information to journalists directly through your online newsroom, you contribute to the body of knowledge in the media that brings more of the public, policymakers and investors to your cause.
While there is broad community support for increased investment in infrastructure for green energy, forces are working to slow down or undermine progress. There are those in the government, public, media, business, and investor community with a vested interest in fossil fuels as our primary energy source. They invest heavily in PR and lobbying activities to achieve their aims.
An online newsroom like Lookatmedia™ provides an opportunity to push back, with more stories and in-depth information journalists need to mount a sustainable argument for the green energy sector and your business.
The green energy sector needs a village. It depends on investors, government, and community support to succeed. It also requires partners to deliver its energy to consumers and businesses. An online newsroom solution is an essential PR tool in helping your green energy business build its profile and reputation, creating opportunities to make more rewarding business partnerships.
The media remains a trusted source of news and knowledge. Most of the public is too busy to become an authority on a subject or issue, so they depend on journalists to do their background research.
It's why over USD 100 billion is invested each year globally in PR activity. That investment is almost entirely spent on getting the media's attention and influencing the information they provide to the public and key decision-makers.
If you want to harness the power of people, you need the press. More importantly, you want the attention of individual journalists, especially those who write about the issues that influence opinions on energy. The best way to get that attention is through a PR solution like Lookatmedia™.
Those not familiar with the role of PR may need to be made aware of how influential it is in policy change. Many PR campaigns are run to change public opinion and provide cover for politicians to make policy changes. More often than not, politicians follow popular shared beliefs. As a green energy provider, you need to harness public opinion on social media, around the water cooler and at BBQs. Engaging and maintaining conversations with an individual journalist is how this is done.
Investors are no longer just looking at the bottom line. The investment community is much more complex today. It includes institutional investors with ESG goals. It includes companies looking to manage their reputations by engaging in green tech climate action. It has high-net-worth investors who want to make a difference.
Your online newsroom is the most cost-effective way to build awareness and the reputation of your business with investors. By providing a well-resourced online newsroom that gives journalists 24/7 access to everything they need to discover, research, and illustrate a story, you create new opportunities to attract suitable attention from the investment community.
Journalists, broadcasters, podcasters, news aggregators and bloggers always need access to authoritative voices on a subject. Suppose you have experts with unique understandings of your technology or the challenges and opportunities of the green energy sector. If so, there are opportunities to build your business's profile and reputation.
The challenge for you is how you help this increasingly diverse media community discover your thought leaders. The answer is Lookatmedia™. In addition to keeping journalists engaged in your business's excellent work, your Lookatmedia™ online newsroom acts as a 'CV' for traditional and new media sources looking for authoritative voices on a subject.
