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Now seems to be a challenging time to keep the public informed about the resources you manage. Managing expectations is also tricky for those unaware of the online and app resources you provide. The media is your pathway to keeping the public more informed.
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From adversity
Humans respond to adversity by adapting. This can be true of how you engage with the media. You may have seen media engagement as a low priority until now, however current crises can be all the motivation you need to improve your media strategy. Lookatmedia™ is your first step in the process.
Lookatmedia™ provides your organisation with a media engagement ecosystem designed to increase the quality of messaging, the newsworthiness of content, the frequency of engagement and the reach of your messaging.
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The stories you must tell
How many wonderful stories have you heard about the resources you manage? How many human-interest stories? How many historical insights? How many lives have been touched, and how many species saved? Using a combination of written and visual storytelling, your Lookatmedia™ centre will help you bring those stories to life, inspiring more and better stories in the media.
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The hot topic of climate change
As we all look to the news and see the latest climate change figures with dread, your stories can provide hope. Much of what you do is part of a broader climate change solution. From carbon sequestration to preservation and protection of natural fauna and flora, to informing the public on the benefits of nature, your stories of hope are just what the public need to hear right now.
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Think global, act local
Your Lookatmedia™ centre provides you with opportunities to tell your stories through local news sources and on the global stage. In doing so, you improve awareness and investment in the resources you manage. This can open many doors and opportunities to engage with local and global communities. It bonds people to your places and provides forums for you to discuss your mission and the actions you’re taking to achieve it. It helps build the profile of your organisation to ensure the good works you do will continue.
