PR PB

Celebrating the wins

Behind every great sporting achievement, there is a team of dedicated people. At a junior sporting level, it's dedicated, parents and volunteers. At an international and professional level, it's groups of passionate and exceptional experts. Lookatmedia™ provides you with a podium where you can spruik the achievement of winners' efforts and the people at their back.

‘…there are so many people I’d like to thank'

From junior soccer team uniforms to a new stadium, everything in sports costs, which is why it's important to promote through the media those who help you along the way. Lookatmedia™ allows you to create and publish illustrated, media-friendly content that supports your supporters through the media.

Playing the long game

Often sports must fight for a long time to get the support and recognition they need and deserve. This is especially true with government support. This is where a solution like Lookatmedia™ comes into its own. Lookatmedia™ centre allows your organisation to build a library of media-friendly news, events, story ideas, facts and stats ideally suited to the needs of the media. This increased media exposure over the long term can play a crucial role in shifting community and leaders' opinions, which allow you to gain access to the resources you need.

Consistently eclipsing your personal best

Any sportsperson will tell you that real results are the product of a strong work ethic and guidance. Lookatmedia™ allows you to continue to improve your Media Relations with a platform that will enable you to create world-ranking content every day and provides reports on how to improve your performance.

When we’re not at our best

We sometimes forget that sportspeople are, well, people. Sometimespeople have bad days. Whether it's a poor performance, a poor attitude, poor behaviour, or the product of prolonged pressure, not every story in the media shows the best of our sports. Lookatmedia™ allows you to explain through the media why things don't always go to plan and occasionally apologise and demonstrate how you intend to make amends. Your Lookatmedia™ centre allows you to create and publish the press releases to do this and the longer form, illustrated content that explains the situation from your perspective. Equally important, your Lookatmedia centre also allows you to build a library of content that demonstrates all the good you have done, showing there is more on the positive side of the ledger.

PR PB

Whether you have a volunteer or a professional team running your media relations strategy, you want them to be performing at an optimal level all the time. Journalists have the same goals. Lookatmedia™ is designed to help both teams and all the players perform at their very best and improve their performance.

Best team on the day

From your PR teams and players perspectives, Lookatmedia™ allows them to create and publish quantities of quality, media-friendly content faster. The media teams can access media releases, news, events, and story ideas 24/7/365 days a year. They can also access the pre-approved libraries of images and videos to illustrate their stories. From a team management perspective, you can gain more control over the whole process and instruct your team on how to improve their performance, aided by reports on content usage through the media. You also build content databases, media relationships and credibility with the public, key decision-makers and sponsors.