The PR pentathlon

The PR pentathlon

By ch@digitalstor…, 6 August, 2021
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Author
Craig Harris
Article Hashtags
#gold sportsrightnow #Olympics #run #marathon #runner
Intro Text (Limited to 120 characters)
Many sporting organisations make the mistake of viewing public and media engagement as a single event, when in fact, it is many. It is better explained as a multi-event, multi-level, multi-channel discipline…a bit like a pentathlon.
Priority Tag
Sports
Secondary Tags
Sports
Digital Asset Management
Newsworthy
Storylines
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Fencing

If you’re sending media releases, you are just fencing with the media. Yes, you need to create Media Releases for those timely newsworthy stories, but you need to make so much more to build and sustain a good profile in the media. Lookatmedia™ delivers a media centre solution that caters to all media needs and is accessible to them 24/7/365 days a year.

Swimming

Once a journalist, media representative or influencer arrives at your new Lookatmedia centre, they have a chance to dip their toe in the water or dive straight in. Lookatmedia™ is designed to work like your own magazine with content types that include media releases, news, events, story ideas, evergreen content, stats, and facts and even FAQs. It allows your PR team to create content and illustrate it with pre-approved images and video from your fully integrated, full-function Lookatmedia™ Digital Asset Management (DAM) solution.

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Showjumping

Your PR team can create and publish all types of media-friendly content in Lookatmedia™. Providing a range of different content types and alternative illustrated storylines, you make it simple for journalists to jump from one storyline to another, inspiring and enabling them to combine different elements to create their original content.

Shooting

Your target might be to promote an upcoming event through the media. Lookatmedia™ include an Events section which makes it simple for media to find what’s happening in a particular date range. This is useful if they are creating content around a specific period. It’s also helpful if you want them to add your event to their calendars of ‘things to do’.

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Running

Whether it's sprinting with a news story or running a media marathon to build your organisation's profile in the media, Lookatmedia™ keeps your team stay disciplined and at peak performance. From smart PR workflows to frictionless press access, every aspect of your Lookatmedia™ centre has been designed with your goals in mind.

The finish line

The reality is, there is no finishing line in sight. PR and media relations never ends. The need to keep your profile up in the media is endless. It requires commitment, hard work and the right tools to get the job done, no matter the sport. Lookatmedia™ was designed with this discipline in mind. It is designed to help you and your team continually improve your performance and elevate your position on the podium.

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