By making it simpler for financial journalists and bloggers to access media releases, news, media events, backstories, and financial documents in the one place, you increase the opportunities to expand the reach and speed at which your messaging reaches the markets and investors.
Your Lookatmedia™ newsroom solution also provides you with tools to direct message journalists, financial bloggers, influencers, and investors, both in their browsers and directly to their devices. These capabilities can be manually activated or automated when content is made live.
At the heart of Lookatmedia™ is an enterprise-level Digital Asset Management solution. This solution allows you to securely create, illustrate and publish accurate content quickly on your newsroom, utilising existing images and videos from your organisation’s collections. Media representatives, bloggers and influencers can then register to securely access these and other pre-approved images and videos to illustrate their stories, dramatically increasing your chance of more media coverage.
Good news moves fast, bad news faster. Your Lookatmedia™ allows you to respond more quickly to the crisis across a more diverse media landscape, disseminating your response to a crisis to markets and investors, using instant messaging and more long-form content to tell the whole story. It’s also the ideal environment to keep responding to crisis that survives beyond a single media cycle.
Use your Lookatmedia™ newsroom to announce media and investor events. Allow the media and investors to instantly add this event to their calendars using the ‘Save the date’ feature. Add links to booking pages and other resources. Post additional resources post events (including video), allowing those unable to attend the event to access this information. Make it practical for the media to download these resources in their own stories.
Your Lookatmedia™ newsroom has specific features that allow you to easily add financial statements as well as third-party equity research analysts. The ‘Stats and Facts’ section allows you to add PDFs for instant download, while ‘FAQs” make it simple to cover all the frequently asked questions made by the media and those who may not have an intimate understanding of your organisation and mission.
Data visualisation is an essential tool used by IR professionals to increase the comprehension of financial information. Lookatmedia™ makes it simple to use data visualisation in your media releases and stories. For busy financial reporters and bloggers, this content can help them amplify your message more efficiently and helps increase the chance of publication. Sometimes you will also want to include presentations for media use. Lookatmedia™ provides you with several ways to incorporate this content in your Newsroom.
Lookatmedia™ is the ideal newsroom solution for IR professionals who want to increase the frequency and quality of media engagement. It provides a unique visual environment for storytelling that fits with an increasingly visual financial media environment. It incentivises journalists and bloggers to visit your newsroom more frequently and enables direct messaging on breaking news and important stories. Lookatmedia™ provides you with a clear competitive advantage to disseminate information to markets and investors while complimenting your existing public relations activity.
