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The rule of thumb with the media is that if you’re not telling your story, then someone else will. When things have gone wrong, this rule is amplified tenfold. As they say in newsroom’s, ‘if it bleeds, it leads’. If your transport brand is at risk of being damaged or wholly undermined through the media, you need ways to get out in front of the story. Your need Lookatmedia™ centre is one such way.
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Spinning bad news
Whether you’ve had to make a hard decision with real-world impacts or something unforeseen has happened, you need to tell your side of the story… and fast. When time is of the essence, Lookatmedia™ is the answer. From creating and publishing press releases to sending notifications directly to journalists’ phones and devices, making the long-form and evergreen content needed to provide a back story, your new Lookatmedia™ centre is the fastest way to tell your side of the story and get the attention of the media.
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Credit in the bank
Any PR person worth their salt will tell you that the goal is to build up reputational and brand credit for a rainy day. Telling many stories about your brand or business in a newsworthy manner and getting exposure through trusted news sources is one of the most effective strategies to build up credit with the public, investors, politicians, and the media. Your new Lookatmedia™ centre allows you to create as many newsworthy stories and content as you would like and make that content readily available for journalists and media representatives to access.
Time is of the essence
If a potentially damaging story is about to hit the deadlines, your team doesn’t have time to dig around for images and video to illustrate your side of the story. Neither do journalists. Your Lookatmedia™ centre includes a fully integrated Digital Asset Management (DAM) solution, making it easy for your team to discover and adding just the right image or video to illustrate your story. What’s more, when your team picks an image or video from your collection, it automatically includes the description and attribution information, ensuring more accurate reporting.
Access and accuracy
Joseph Pulitzer said the same thing to all of his editors; ‘Accuracy. Accuracy. Accuracy’. Journalists must be accurate, but they don’t always have time to talk to the right person in your organisation to verify the facts. By publishing content on your Lookatmedia™ centre before a story breaks and including all the information, images and video they need, along with accurate images descriptions and attribution, you can deliver accurate content to journalists faster, enabling them to tell your side of the story. Your Lookatmedia™ centre allows you to plan and implement your response to bad news quicker and in a more media-friendly format.
