Celebrities in the news
Your destination may be a place visited by celebrities or famous people. It may have been (or is soon to be) a location for films or television. It may have even been a location for a fashion or other type of high-profile shoot. People's obsession with celebrities means that they want to visit and stay where celebrities stay. They also want to see locations for the film (think Lord of the Rings) and television and other aspirational experiences. Use your Lookatmedia™ centre to create this newsworthy content and make it easily accessible to a wide range of journalists.
Time scale
You may have had a celebrity visit your destination last week….or last century. Your location may feature in a film in current release or released in the 1950s. Whether it is Khloé Kardashian last week or Frank Sinatra in the '50s, your brush with celebrity creates real reasons for a journalist to make all types of free media content.
FOMOOFD
Fear Of Missing Out On Famous Destinations may not be a recognised condition, but it is a real phenomenon. Whether it's an opportunity to take a selfie where a celebrity once stayed, or a conference at a location with an amazing history, people want to brush up against fame. The media recognises this and often create content based solely on these events.
