Why seasonal offers matter to the media
The media are like everyone else; they see the changing of the seasons. They need to create content that engages with their readers and viewers, so they need a fresh spin on something that happens every year. For travel journalists and publications, changing seasons can also coincide with peak holiday periods. They need something of value they can offer their readers and viewers, and your new seasonal offers might just fit the bill.
The romance of seasonal change
From the beginning of time, writers and artists have written and illustrated how changing seasons changes their worldview. There is something about changing seasons that connects us all. Create stories that connect with the familiar, add a new spin, and make them easily accessible to journalists through your Lookatmedia™ centre. Provide a fresh perspective on something as old as time itself. Provide the types of content that overcome naturally cynical views and include your seasonal offers in the story.
The value of immediacy
Journalists and the media plan in advance to have content that talks to the changing of seasons. Provide and promote your long-form content on your own Lookatmedia™ centre in advance of the forthcoming season. Your seasonal offers add the element of immediacy that journalists are always seeking.
