Drop the mic moment
False equivalency and misinformation have very real-world impacts on the work of non-profits. Whether it’s a conspiracy about vaccines or extremist views on, well, just about anything, non-profits now have the additional role of combatting misinformation. You need a punchy well-resourced storyline to enlist journalists in cutting through the noise. You need those 'drop the mic' moments that put the uninformed and malevolent back on their heels, and Lookatmedia™ is the stage where it all takes place.
Setting the stage
If you want to be seen and heard, you need a stage. The media provides the best stage for non-profits who want to educate and influence the public and public policy. But to get on the media stage, you need first a rehearsal stage. A place where the media can come to hear what you have to say. Lookatmedia™ is that rehearsal stage. It is an environment in which you can test your ideas and stories for the media, find what works (and what doesn’t) and create more compelling storylines. Without this rehearsal stage, you risk losing the attention of journalists, media representatives and influencers.
