Turning carbon-negative into a positive

Turning carbon-negative into a positive

By ch@digitalstor…, 19 November, 2021
Publish to homepage slider?
Yes
Featured?
Yes
Author
Craig Harris
Article Hashtags
#climatechange #PressRelease #ClimateAction #ActOnClimate #media #publicrelations
Intro Text (Limited to 120 characters)
Increasingly the public is turning to business to lead the way in climate change action. This existential threat to our survival has the public's and media’s attention. They’re all demanding the organisations whose products and services they use, who they work with (and work for) demonstrate their ecological and social credentials.
Priority Tag
Corporate
Secondary Tags
Corporate
Newsworthy
Storylines
BODY COPY 1

Clear air

Demands on peoples’ and media attention make it increasingly difficult to get the ‘clear air’ organisations need to demonstrate their commitment to the environment and society. Lookatmedia™ provides an opportunity to own that ‘clear air’.

BODY COPY 2

More characters and more character

Your response to climate change is not a small thing. It can't be completely captured in a 300-word press release. It needs a carefully managed ecosystem that is in balance with the other stories about your organisation. It is more than a single page response. It's an essential chapter in the story of you, your people and what you work to achieve. Lookatmedia™ provides you with fertile soil where your reputation and trust flourish in the media and minds of the public.

BODY COPY 3

Where will we be in the year 2030?

It's a question on the public's minds, key decision-makers and the media. It's a story about finding a balance between competing agendas. Thought leaders in organisations can provide insights into finding the right solutions within the right time frames. Lookatmedia™ delivers a forum where your thought leaders build their profiles, create more worthwhile opportunities for their voices to be heard by the media.

BODY COPY 4

A newsroom solution that’s about reducing the temperature

Lookatmedia™ provides you and your PR team with an opportunity to influence the arc of a story, reducing the heat and allowing you to tell your side of the story. Provide long-form illustrated newsworthy content, research, and support material to reduce journalists' energy consumption in creating more accurate and informed articles.

BODY COPY 5

On behalf of the planet

Lookatmedia™ is committed to doing more than just improving the quality of the discussion about climate change. We want to play an active role in reducing carbon emissions, which is why we've committed to planting a tree for every article you publish on your new Lookatmedia™ centre.

Banner Image
IMAGE 1
IMAGE 5