Utility organisations have the unenviable role of engaging with highly invested consumers and communities. Whether it’s a power outage, burst water mains, or any interruption to services, it can take only a few minutes before your organisation’s narrative can go negative. You don’t always have the time or megaphone to get your story out fast enough to inform both the public and the media that you are listening.
Your Lookatmedia™ centre provides you with an opportunity to pre-empt an interruption to services or respond faster to a changing situation. In a situation when your utility is in the media for what is perceived to be all the wrong reasons, your Lookatmedia™ centre can help guide the narrative in the right direction. How? It provides journalists and media representatives with 24/7/365 day a year access to a rich resource for creating content. This content helps to create a relationship with an almost unlimited media database. It also allows you to build accurate databases, so you can anticipate stories and respond to changing conditions.
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Proactive, not just reactive
Press releases alone are no longer enough. Avoid being a slow-moving target by providing a resource that makes it easier for journalists to tell your story all year round. Your Lookatmedia™ centre makes this both possible and practical to tell you stories all year round. Build your brand equity and awareness while demonstrating that you are listening to the communities in which you operate. Show you have a plan and are working towards a future that's better for all.
