What a trip!

By admin, 15 July, 2021

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Featured?

Yes

Author

Craig Harris

Article Hashtags

#travel #adventure #vacation #roadtrip #mediarelations #PR

Intro Text (Limited to 120 characters)

The travel and tourism sector often refers to the fact that the journey is part of the experience, yet most travel brand media centres go…nowhere. If you’re not providing the media with a journey, then why would they bother to come?

Priority Tag

Tourism

Secondary Tags

Storylines

Tourism

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Your media itinerary

As a tourism operator or destination, you will rarely market the one attraction. You want your target audience to understand they have a range of options and activities to choose from. It's how you broaden your appeal. The same is true of a media centre. You want to provide enough storylines, ideas, and event information to get journalists and media representatives excited. Lookatmedia™ centre was designed with this in mind.

Your journey starts here

Most of the time, you connect with the media through Media Releases, email, or social media. Your new Lookatmedia™ centre is where this journey begins. You can create and publish your Media Releases within Lookatmedia™. You can also make the content and manage the images you link to in emails and social media within your Lookatmedia™ centre.

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The highlights

Journalists will have their destinations in mind—your goal is to provide them with alternative views and experiences. Create news, events, and story inspiration content within your Lookatmedia™ centre to help guide the media to the stories you want them to tell. Make them aware that there's more to see than the travel brochure says.

Memorable images and video

What's a trip without an image or video to remember it? Images and video play a crucial role in how both the media and consumers see a travel destination or experience. Your Lookatmedia™ centre features its own fully featured Digital Asset Management solution (DAM). It's integrated into your media centre to make it simple to add images and video to content and just as easy for journalists to access.

An effortless journey

Journalists and media representatives are provided with an opportunity to register on your Lookatmedia™ centre whenever they roll over an image or video. Once registered, they can download pre-approved images and videos with accurate descriptions and attribution. It's how you get more of your great content out into the media. Your Lookatmedia™ centre then provides opportunities to track which journalists and media groups have download content and what they have chosen.

Reaching your destination

Your destination is more positive media exposure. The Media’s destination is more and better-quality content and stories. Your Lookatmedia™ centre is the crossroads where these journeys intersect, allowing everyone to reach their destination in style and comfort. Lookatmedia: memorable stories live here.

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