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This is your news on Lookatmediaâ„¢
We are in an era where it's never been more essential to convey trustworthy, public safety messages, and the media is a necessary ally in this endeavour.
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We are in an era where it's never been more essential to convey trustworthy, public safety messages, and the media is a necessary ally in this endeavour.
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Pictures make everything more tasty
It's hard to get the public's attention when you're just talking to them. Images and videos help illustrate your point and make the message more palatable. It also allows you to develop a visual shorthand that cuts through all the noise. Think back to that 'say no to drugs' campaign of the Regan era. Everyone remembers the image of the man holding the egg and saying, 'this is your brain', then showing a fried egg saying 'this is your brain on drugs'. A doctor or survivor of a drug overdose couldn't have made the message clearer; drugs fry your brain … and you don't want that.
‘Always use condoms. Always’
From the Australian grim reaper AIDS campaign of the '80s to the anti-smoking campaigns of the early '90s to the great COVID 19 vaccines awareness campaigns of the last year, visual content is a significant factor in the success of the public health and safety campaign. Your Lookatmediaâ„¢ centre is designed to make it easy to manage all your campaign images and digital assets and add them to media-friendly content you publish.
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‘This is a public service announcement’
From the public's perspective, it can be difficult at times to separate political messaging from governing. It is why many around the world have ignored public health warnings from governments of the dangers of COVID 19. In the case of COVID 19 messaging, much of the challenge with communication is that many struggled with the changing narrative, which was undermined by conspiracies and other agendas.
Only when the public knows who you are will they care about what you know. Lookatmediaâ„¢ provides governments and their departments the opportunity to work more effectively with the media to build credibility with the public over time. It allows the media to easily access more long-form newsworthy content that is essential to narrating complex messaging.
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