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Reanimate your image libraries

Museums, galleries, and other cultural institutions have rich veins of original images and video collections underutilised. They are particularly undervalued in a media relations sense. Lookatmedia™ can breathe new life into these collections and media profiles.

How to engage with journalists to get the best coverage

Where do you get your news? If you’re like most people, it’s now online. The dramatic transition to online sources of news is a product of the attention economy. People have limited time, and they value ease of access to news. They want news when and where they want it. This behaviourally change also impacts how journalist research and create content.

Promoting public policy solutions through the media

Governments don’t need a consensus on public policy solutions to be successful. With every policy change, there will be winners and losers. The key to effective public policy changes is demonstrating that the changes are for the public good.

“Good trouble, necessary trouble”

American statesman, civil rights activist and congressman John Lewis often said it was important to engage in "good trouble, necessary trouble" to achieve change. His non-violence protest and action legacy made him an icon of the civil rights movement and ensured he was re-elected to congress 16 times.

In the public interest

Few organisations have such an impact on our day to day lives as public and privately owned utilities. Few sectors play such a key role in changing behaviours and attitudes, so building and maintaining relationships with the media is essential.

Amplifying your voice in the crowd

Australia has over 50,000 registered non-profits. The UK 168,000. The US 1.5 million. There are countless non-profits worldwide competing for eyes, minds, and hearts…and they’re all competing for media exposure. What will make yours stand out?