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Media pitch via app & in-browser notifications

Most PR professionals lament the diminishing returns they now receive from press releases delivered only by email. ‘Yes’, the one-on-one email engagements with journalists still deliver strong results; however, the same cannot be said of disseminating messages across a network.

Digital PR for councils

Councils have all the PR challenges of large government, with a fraction of the resources, which is why they desperately need a solution that allows them to enhance their engagement strategy, using fewer resources. Lookatmedia™ is such a solution.

A healthier online newsroom

In a recent survey, journalists confirmed that they are desperate for 'good news' stories to combat the overwhelming media attention on the impact of COVID 19. While it's impossible to understand the impact of this virus on the entire planet's human population, other things are happening. Good works by good people—progress where it's needed.

The misunderstood role of SEO for digital PR

SEO or Search Engine Optimisation is an area many in Public Relations are still grappling to understand. They may have a basic understanding of its role in marketing; however, they are unclear of its necessity in digital PR. We have written this article not as a definitive guide to SEO for PR but more as a conversation starter 20,000-foot view.

The next big thing in Public Relations

The next big thing in public relations is housekeeping. With the past few years squeezing the budgets and resources available to PR professionals, there is an increased need for efficiency borne of better work practices. This article will draw attention to 5 things you can start to do immediately to get your house in order.

Public relations vs marketing

After attending a 2-day workshop on Digital PR, it became clear that the PR sector is embracing the changes that have transformed digital marketing. What also became clear is that there is some confusion amongst PR professionals about how they can use marketing technologies and techniques to demonstrate both the value and importance of Public Relations in this new paradigm.