Facts & Stats | Lookatmedia

Facts & Stats

Facts & Stats

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How to create a Media Kit in Lookatmedia™

Press releases can be helpful tools to get journalists attention, as can access to pre-approved libraries of images and video. Still, sometimes you want to supply an entire kit of information. How do you do this in Lookatmedia™?

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The consequences of 24/7 news cycle

The pressure of the attention economy and a 24/7 multi-channel news cycle is testing the mettle of journalists and media groups. Competing for the attention economy reduces opportunities for the media to monetise their content, forcing digital transformation upon traditional media sources.

Serving a Media Friendly degustation menu

The media always has an appetite for a good story. Whether it's the latest news, a future event, or just a feel-good story, they're always looking for more to digest. Your new Lookatmedia™ centre allows you to prepare and serve a menu of content that the media finds irresistible.

Just the facts

Sometimes the media just wants to get to the facts without passing through an intermediary. Your Lookatmedia™ centre makes this possible.

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Powering your PR team

Your PR team is called upon to provide content for more journalists, media representatives and influencers across more platforms than ever before. They need to create Media Releases, create storylines and ideas, provide images, video and brand assets. They also need to respond to specific requests for the media for background, stats and other resource materials. With the increasing demand for content, how do you respond without increasing the size of your team? The answer is Lookatmedia™.

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Let the facts tell the story

It's easy to argue over a point of view. It's much harder to argue against the facts.

Let's say you want to influence the public option on gun control in America. If you say guns are dangerous and ownership of firearms is unjustifiable, those with opposing views can easily argue about freedom and safety. Still, when you frame the discussion with irrefutable facts like the following, you have a greater chance of challenging entrenched beliefs:

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7 Aug - 21 Aug

One size does not fit all

The traditional approach to online PR resources for journalists is binary. You can have a media release and maybe a media kit. Anything else, and you’re going to have to call us. That doesn’t work as well for journalists or media representatives as it once did.