Digital Asset Management | Lookatmedia

Digital Asset Management

Digital Asset Management

Support your sponsorships

Your sponsorships are how you show your support for the community. They demonstrate your commitment to the greater good. The question is, are you promoting the people, events, and organisations you sponsor enough?

Bridging the gap

The public witnesses major transport projects. They see much, but they understand little. This lack of knowledge creates opportunities for disinformation and mistrust. Why allow this to happen when you have a solution like Lookatmediaâ„¢?

From the same team who brought you…

The Lookatmediaâ„¢ centre is a collaboration between Digital Storytelling and Lookatmeâ„¢. This team designed and built the category-defining Destination NSW and Visit Victoria media centres.

Frustrating flapdoodle

Joseph Pulitzer sent notes to an editor in 1910 to review a subject ‘without flapdoodle’. Flapdoodle may be a term-long since out of use; however, in the absence of facts, foolish talk still makes its way into modern-day journalism. Lookatmedia™ provides you with a cure for common causes of flapdoodle, balderdash, drivel, hogwash, malarkey and twaddle.

A new era in media centres has arrived

Something exciting is happening in the media centre space. A new generation of media centre is transforming how organisations are engaging with both traditional and new media. It allows an organisation to do more than publish media releases.

What makes a story newsworthy?

What makes a story newsworthy will vary between journalists, media groups, and channels; however, common themes drive newsworthiness. Here are six ways to help you create more newsworthy content.

The changing narratives of major projects

Few things or projects in life go precisely according to plan. Projects with a lifespan that can last a generation will evolve and transform. It’s natural. The challenge is managing expectations of those who the project services and ultimately fund it.

Separate news from noise

With the increasing interest in biotech updates from the media, it’s tempting to shoot out media releases on just about everything you do. That would be a mistake.

Anywhere anytime access

Journalists are mobile. They work odd hours and from anywhere. Rather than run down stories, they lean on online resources to research and illustrate their stories. It’s why Lookatmedia™ exists.