Newsworthy | Lookatmedia

Newsworthy

Newsworthy

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Separate news from noise

With the increasing interest in biotech updates from the media, it’s tempting to shoot out media releases on just about everything you do. That would be a mistake.

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Anywhere anytime access

Journalists are mobile. They work odd hours and from anywhere. Rather than run down stories, they lean on online resources to research and illustrate their stories. It’s why Lookatmedia™ exists.

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There’s only one-degree difference between water and ice

Suppose you want to explain to an audience why a one-degree difference in climate has a real-world impact, explaining that the difference between water and ice is an excellent place to start. Imagine what this approach to climate change could have on those who don’t take the issue seriously. As a non-profit, you mustn’t bury the headline when talking to the media (or anyone else).

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This is your news

We are in an era where it's never been more essential to convey trustworthy, public safety messages, and the media is a necessary ally in this endeavour.

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The PR pentathlon

Many sporting organisations make the mistake of viewing public and media engagement as a single event, when in fact, it is many. It is better explained as a multi-event, multi-level, multi-channel discipline…a bit like a pentathlon.

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PR PB

Sport impacts so much of our lives. Participation improves both our physical and mental health. It creates connections and community. It represents the very best of who we are as people…and occasionally shows us at our very worst. Whether you’re into sport or not, the one thing we can all agree on is it’s the glue that keeps us all together.

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Celebrate your wins and explain your failures

When it comes to trust, corporations have a higher trust ranking internationally than NGOs, government and even media. Hence, it seems counterintuitive to want help from the media to amplify your messages. The reality is that although the media may have dropped in its trust ranking, most people still use media sources to get their news.

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Engage social influencers

Social influencers are playing an increasing role in Public Relations for retail brands. Some brands are finding as many as 50% of those who register on their media centres are social influencers.

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Extending the reach and power of your PR department

You work your PR department hard enough. Do you expect them to be at their best 24/7? Lookatmedia™ centre was designed to do much heavy lifting for your PR team and provide the media with secure access to 24/7/365-day news, stories, images, and videos.